Many New Yorkers don’t realize the city of New York contracts many of its animal care services to Animal Care Centers of NYC (http://nycacc.org), a non-profit organization. I worked with a group of other like-minded animal lovers at New Leash Productions to raise the profile of the organization.

New York has many high-profile animal organizations. The challenge was to increase donors, adopters, and volunteers in this crowded landscape. I developed the media strategy and planned and placed outdoor, print, and web media for ACC’s “New York’s Kindest” campaign. The ads were seen throughout all five boroughs of New York City and the campaign gained widespread media attention, increasing the organization’s awareness. The campaign beat all targets.