CAREER OVERVIEW
Managing Partner & Founder, v2 Design
After successfully selling the Signal Theory name and associated IP I launched a new branding and design agency called v2 Design. In addition to award winning work in identity, broadcast, digital, print, outdoor, audio and direct media, I expanded the agency’s scope to include interiors, products, exhibitions and installations.
Managing Partner & Founder, Signal Theory
In 2003, I founded Signal Theory to serve the gap between boutique shops and agency behemoths. Over the years, I’ve booked multi-millions in media, produced 50+ TV spots, and created 10+ identities for clients like Pokémon, Nintendo, Disney, and DailyCandy. I achieved a dream by creating and running my own company. In 2019, I sold the Signal Theory IP and assets to Sullivan, Higdon & Sink, a great agency now known as Signal Theory.
Vice President, Marketing and Product Development, Fandango
I created the launch branding for movie-ticketing service Fandango. I was a key member of the executive team during the launch of the brand. I built consensus among the seven distributor investors about site enhancements, brand strategy, and operational execution. I created a very memorable trailer that included the line, “I saw a wild Fandango loose in the theater!”.
Account Director, Corporate Alliances, The Walt Disney Company
I managed Disney’s long-term alliances with American Express, AT&T, Kodak, and FedEx. I worked with Disney’s many divisions to make sure the alliance partner’s presence was optimal and relevant, and I worked with the alliance partners to secure additional investment in Disney properties. I spent an enormous amount of time in Disney’s theme parks around the world, which made for a very fun day at work.
Director of Marketing Development, Franchise Development Manager, and Marketing Manager, Time Inc. Magazines, Time Warner
Initially, I was hired by Time Magazine to manage renewals marketing. I liked working with the other divisions of the company, so I became franchise development manager and extended the Time franchise into new media. Several years later, I returned to Time Warner to create integrated marketing programs for all domestic magazines.
Case Team Assistant
What a great job out of college. Ultimately I decided to pursue something other than management consulting, but the strategic and analytical experience I received while at Bain & Company was as valuable as the four years of University of Michigan education that preceded it. I still have my HP 12C with my name carefully scratched onto the back.
PORTFOLIO
BRAND EXPERIENCE
